I’ve been using the Don’t Pa..Panic brand for my individual work for almost 20 years now. The common reaction I get to the name is the question; “Oh, are you a Douglas Adams fan too?” I do happen to be a fan of The Hitchhiker’s Guide to the Galaxy. (For those of you who don’t get the analogy all I can say is “Read the Book”). But that’s not where the name comes from.
Actually, it all starts back in the 70’s when I met my wife. In those days we were idealistic college students who believed firmly in the “Women’s Liberation” movement. So when we got married at the end of college we naturally decided to preserve her family name as a married couple. So I ended up with a new middle name that is pronounced “Pah-Paa-Neck”. My wife had already coined the name of the company as a slogan when she ran for an elected position as a freshman. She says her prior use of the name gives her the copyright, but she lets me use it as long as I make her a Vice President in the company. But that’s OK. She’s been an incredible partner for over 40 years of marriage so being a VP is a minor concession.
But in addition to being a play on words the name actually means something. The goal of my consulting company is to help bring sense and order to an otherwise chaotic business climate. The pace of change keeps accelerating and sometimes its hard for business leaders to know where to go next. The goal of Don’t Pa..Panic Consulting is to help provide a roadmap to implementing collaboration systems that will transform your company, and to do it all with a level head and a minimum of Panic.
So hang in there, don’t panic, and give me a call.